International Marketing.: 2th Editipn

Name: International Marketing.: 2th Editipn
Brand: Recyclivre
Author: Pervez N. Ghauri
ISBN: 0000077108302

Pervez N. Ghauri

16/08/2005
McGraw Hill Higher Education

NC (0 avis)

Couverture de International Marketing.: 2th Editipn par Pervez N. Ghauri

Résumé

International Marketing 2/e offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available.