Présentation de l'éditeur
This book provides start-up advice for the everyday entrepreneur. 400,000 people start up a business each year in the UK, and 1.6 million think about doing so - whether it's running a burger van or starting an online venture. "Starting Up a Business For Dummies" cuts through the usual business jargon and shows the reader how to make the leap from employee to entrepreneur. From drafting business plans to managing costs and maintaining a competitive edge, this friendly guide gives hands-on advice for every aspect of starting, running and building a successful business.
Biographie de l'auteur
Colin Barrow is Head of the Enterprise Group at Cranfield School of Management, where he teaches entrepreneurship on the MBA and other programmes. He is also a visiting professor at business schools in the US, Asia, France, and Austria. His books on entrepreneurship and small business have been translated into fifteen languages including Russian and Chinese. He worked with Microsoft to incorporate the business planning model used in his teaching programmes into the software program, Microsoft Business Planner. He is a regular contributor to newspapers, periodicals and academic journals such as the Financial Times, The Guardian, Management Today, and the International Small Business Journal. Thousands of students have passed through Colin's start--up and business growth programmes, going on to run successful and thriving enterprises, and raising millions in new capital. He is a non--executive director of two venture capital funds, on the board of several small businesses, and serves on a number of Government Task Forces.
