Thinking About Management

Name: Thinking About Management
Brand: Recyclivre
Author: Theodore Levitt
ISBN: 9780029186053

Theodore Levitt

01/11/1990
The Free Press

NC (0 avis)

Couverture de Thinking About Management par Theodore Levitt

Résumé

These 27 briefings expound the author's theories about the three phases of the managerial mind: thinking, changing, operating. Part I examines the thinking that management sceintists often confuse with merely being logical and Part II looks at the sometimes wrong-headed actions taken under the bombardment of change, while the final section applies the principles to marketing and its component functions.