Consumer Behavior and Marketing Strategy

Name: Consumer Behavior and Marketing Strategy
Brand: Recyclivre
Author: J. Paul Peter
ISBN: 9780071121118

J. Paul Peter

01/07/2001
Mcgraw-Hill Publishing Co.

NC (0 avis)

Couverture de Consumer Behavior and Marketing Strategy par J. Paul Peter

Résumé

This text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also provides the "Wheel of Consumer Analysis", a tool to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategies interact.