Consumers

Name: Consumers
Brand: Recyclivre
Author: Eric J Arnould
ISBN: 9780071247092

Eric J Arnould

01/04/2003
Mcgraw Hill Higher Education

NC (0 avis)

Couverture de Consumers par Eric J Arnould

Résumé

"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples.