Marketing Research

Name: Marketing Research
Brand: Recyclivre
Author: Alvin C. Burns
ISBN: 9780130144119

Alvin C. Burns

07/01/2000
Pearson

NC (0 avis)

Couverture de Marketing Research par Alvin C. Burns

Résumé

Appropriate for introductory undergraduate business and marketing courses in Marketing Research. Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughout―includes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.