Consumer behavior: Eight edition

Name: Consumer behavior: Eight edition
Brand: Recyclivre
Author: Leon-G Schiffman
ISBN: 9780130491756

Leon-G Schiffman

24/04/2003
Pearson

NC (0 avis)

Couverture de Consumer behavior: Eight edition par Leon-G Schiffman

Résumé

For undergraduate or first year MBA students. This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.