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Marketing Management : International Edition (en anglais)

Marketing Management : International Edition (en anglais)

Name: Marketing Management : International Edition (en anglais)
Brand: Recyclivre
Author: Philip Kotler
ISBN: 9780130497154

Philip Kotler

25/09/2003
Pearson

NC (0 avis)

Couverture de Marketing Management : International Edition (en anglais) par Philip Kotler

Résumé

For MBA and undergraduate courses in Marketing Management. Professors and professionals tell us time and again that when it comes to today's complex marketing environment, no one in this field has stayed on top of the changes, been able to interpret, clarify, and put them into perspective like Philip Kotler. The Eleventh Edition of this #1 selling marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing.