Marketing : abn introduction

Name: Marketing : abn introduction
Brand: Recyclivre
Author: Armstrong
ISBN: 9780131273122

Armstrong

25/03/2004
Pearson

NC (0 avis)

Couverture de Marketing : abn introduction par Armstrong

Résumé

Marketing: An Introduction, 7e, helps students master modern marketing principles and practices. Written by today's best-selling marketing author team, this paperback text has a manageable 16 chapter organization and builds on the unprecedented success of its sixth edition by placing customer value in the driver's seat. An organizing customer value framework introduced in the first chapter sets the stage. All new video cases, new presentation resources, a new Driver's Manual student study guide, and OneKey all-in-one website for students and instructors are just a few reasons why this is the most contemporary marketing textbook.