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The Strategy Concept and Process: A Pragmatic Approach

The Strategy Concept and Process: A Pragmatic Approach

Name: The Strategy Concept and Process: A Pragmatic Approach
Brand: Recyclivre
Author: Arnoldo C. Hax
ISBN: 9780134588940

Arnoldo C. Hax

04/01/1996
Pearson

NC (0 avis)

Couverture de The Strategy Concept and Process: A Pragmatic Approach par Arnoldo C. Hax

Résumé

This work offers a pragmatic approach to strategic management, offering practising managers and business students a disciplined process that facilitates the formulation and implementation of strategy. It provides an integrated, explicit approach to strategy formulation and includes three new chapters covering economic evaluation of strategy, corporate environmental scanning, and technology strategy. Proctor & Gamble are used as a running case throughout the text. Other real world examples include NKK and Merck.