Electronic Commerce: A Manager's Guide

Name: Electronic Commerce: A Manager's Guide
Brand: Recyclivre
Author: Ravi Kalakota
ISBN: 9780201880670

Ravi Kalakota

31/01/1997
Addison Wesley

NC (0 avis)

Couverture de Electronic Commerce: A Manager's Guide par Ravi Kalakota

Résumé

Taking a practical look at electronic commerce from the manager's perspective, this text integrates presentations of the present and future conduct of online business with existing and proposed networking technology and infrastructure. The work introduces the key players, and their capabilities and limitations in the convergence and the growth of the Internet and electronic commerce. It also describes the use of computer networks to buy and sell products, information and services.