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Luxury Fashion Branding: Trends, Tactics, Techniques

Luxury Fashion Branding: Trends, Tactics, Techniques

Name: Luxury Fashion Branding: Trends, Tactics, Techniques
Brand: Recyclivre
Author: Uché Okonkwo
ISBN: 9780230521674

Uché Okonkwo

03/05/2007
Palgrave Macmillan

NC (0 avis)

Couverture de Luxury Fashion Branding: Trends, Tactics, Techniques par Uché Okonkwo

Résumé

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.