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Scenario Planning: The Link Between Future and Strategy

Scenario Planning: The Link Between Future and Strategy

Name: Scenario Planning: The Link Between Future and Strategy
Brand: Recyclivre
Author: Mats Lindgren
ISBN: 9780230579194

Mats Lindgren

31/03/2009
Palgrave Macmillan

NC (0 avis)

Couverture de Scenario Planning: The Link Between Future and Strategy par Mats Lindgren

Résumé

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.