Corporate Strategy

Name: Corporate Strategy
Brand: Recyclivre
Author: Chris Lovelock
ISBN: 9780273607533

Chris Lovelock

01/12/1996
Financial Times Prentice Hall

NC (0 avis)

Couverture de Corporate Strategy par Chris Lovelock

Résumé

He has taught both in the UK and overseas and has over 25 years' experience in industry. Taking an international perspective, Corporate Strategy considers both a rational approach to strategic decision making as well as the more creative aspects of the process. The author's extensive experience in researching, teaching and writing on international strategic issues means that the book is readable, relevant and above all comprehensive.