International Business

Name: International Business
Brand: Recyclivre
Author: Monir Tayeb
ISBN: 9780273637127

Monir Tayeb

16/12/1999
Pearson Education Limited

NC (0 avis)

Couverture de International Business par Monir Tayeb

Résumé

This is the first European text on international business that covers the whole subject in considerable depth. International trade, firms, operations and environment are rigorously examined and there is a whole section devoted to the cultural aspects of international business. Pedagogical features, an abundance of case material and presentation in two-colour make this text both rigorous and accessible for the student.