Marketing Research, International Edition

Name: Marketing Research, International Edition
Brand: Recyclivre
Author: Alvin C. Burns
ISBN: 9780273768517

Alvin C. Burns

11/04/2013
Pearson Education Limited

NC (0 avis)

Couverture de Marketing Research, International Edition par Alvin C. Burns

Résumé

For undergraduate marketing research courses. The “nuts and bolts” of marketing research. Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.