Présentation de l'éditeur
Your web site is a business―design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good―it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.
It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
In this book you'll learn:
Why so many organizations think about web design the wrong way
How small design changes can have a big impact on your bottom line
Simple tips to increase web sales/leads by 10% – 50% (or more)
Concrete design guidelines for:
Landing pages
Home pages
Category pages
Detail pages
Forms
Checkout processes
Packed with helpful examples from a wide variety of sites!
Revue de presse
"Most design books are about making your web site pretty. Others are about understanding the technical aspects. Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you money."
-- Bryan Eisenberg, bestselling author of Call to Action
"Filled with practical design tips proven to increase conversion rates and improve your online results."
-- Jeff Hackett, SVP, Online Sales, Wachovia
"The techniques are practical and easy to understand, and the strategic, ROI-based approach has won over senior management."
-- Janin Kompor, Director of Marketing, Decimal, Inc.
Quatrième de couverture
Your web site is a business―design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good―it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.
It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
In this book you'll learn:
Why so many organizations think about web design the wrong way
How small design changes can have a big impact on your bottom line
Simple tips to increase web sales/leads by 10% – 50% (or more)
Concrete design guidelines for:
Landing pages
Home pages
Category pages
Detail pages
Forms
Checkout processes
Packed with helpful examples from a wide variety of sites!
