Marketing Channels: A Management View

Name: Marketing Channels: A Management View
Brand: Recyclivre
Author: Bert Rosenbloom
ISBN: 9780324186932

Bert Rosenbloom

16/07/2003
South-Western

NC (0 avis)

Couverture de Marketing Channels: A Management View par Bert Rosenbloom

Résumé

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.