Gimme!: Human Nature of Successful Marketing

Name: Gimme!: Human Nature of Successful Marketing
Brand: Recyclivre
Author: John Hallward
ISBN: 9780470100295

John Hallward

20/03/2007
John Wiley & Sons Inc

NC (0 avis)

Couverture de Gimme!: Human Nature of Successful Marketing par John Hallward

Résumé

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.