Accueil
Tous les produits
Arts, Sciences & Société
Architecture
Design et arts décoratifs
Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Name: Designing Brand Identity: An Essential Guide for the Whole Branding Team
Brand: Recyclivre
Author: Alina Wheeler
ISBN: 9780470401422

Alina Wheeler

11/09/2009
John Wiley & Sons Ltd

NC (0 avis)

Résumé

Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." -The Marketer "Alina Wheeler provides a practical structure for the brand building process." -Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." -Communication Arts