Intellectual Property: Licensing and Joint Venture Profit Strategies

"Intellectual Property" includes trademarks, formulae and copyright, and an understanding of it is becoming increasingly vital for business success. Companies need to know how to exploit their intellectual property through licensing and joint venture arrangements, which can generate profits if used properly. The book includes easy-to-use checklists and procedures, as well as charts and graphs, to assist in assessing licensing and joint venture arrangements. Special features include analysis of specific industries and appendices listing actual royalty rates of some well-known agreements. The text is supplemented annually to keep subscribers up-to-date on the financial issues affecting joint venturing, particularly tax, legal and accounting practices.