World Buy a Coke P

Name: World Buy a Coke P
Brand: Recyclivre
Author: David Greising
ISBN: 9780471345947

David Greising

11/05/1999
John Wiley & Sons Inc

NC (0 avis)

Couverture de World Buy a Coke P par David Greising

Résumé

Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.