Présentation de l'éditeur
Have you ever had a great idea? Did you do anything with it? Don t worry you are not alone. Most of us have had great ideas but few of us ever do anything about them. Ideation will tell you what to do, how to find out if anyone has thought of it before, how to protect, develop, fund, and market it regardless of whether it s business, creative, or scientific in nature, and regardless of whether you are working in a large corporation or at home.
Quatrième de couverture
"It is important that we address the management of innovation, and I hope that this book will make an initial contribution to this critical area."
Carl Icahn
Financier, innovator, and philanthropist
"This book starts this discussion of how we can better help innovation become realized and discusses the profound impact this could have on our economy and our society."
Sir David Cooksey
Chairman of the Committee of Non–Executive Directors of the Bank of England
"The more we can make a fertile ground for new ideas and innovations the better. The ideas in this book go a long way in showing you how to do this!"
Lee Iacocca
Former Chairman of Chrysler
"Being engaged for almost a decade in making managers and investors aware of the challenges and potential of intangible investments and the consequent innovation, I welcome a book that brings this message to a broader audience."
Baruch Lev
Founder and Director, The Intangibles Research Project, New York University
"Too many artists (and businessmen) fail to value their intellectual rights and all lack an efficient means of benefiting from them."
Ron Altbach
Concert pianist, investment banker, and former member of the Beach Boys
"A challenge is that to commercialize innovation you have to move quickly and be in a continual process of self–obsolescence. You have to keep reinventing your own products."
Craig Fields
Former Chairman, Defense Science Board and Director, Defense Advanced Research Council (during invention of Internet)
"Each production is an idea that grows and gathers other ideas until the final event. The management of this creative process is the challenge."
Don Mischer
Event creator and winner of thirteen Emmys
"If we can commercialize just a portion of the defense and intelligence research as suggested, then it is a huge benefit for the taxpayer and society."
Honorable Ty W. McCoy
Former Acting Secretary of the Air Force and Chairman, Space Transportation Association
Biographie de l'auteur
DOUGLAS GRAHAM is CEO and Chairman of Innovation Trust Company, which administers $8 billion of financial assets and is the first bank to manage intellectual assets as well as financial assets. A former managing director at KPMG consulting, he is an acknowledged expert on intellectual capital and idea valuation and has advised many governments.
THOMAS T. BACHMANN is a leading innovator who operates a multibillion dollar investment company specializing in active and passive investments. He pioneered the practice of trading intellectual property portfolios as equities.
