Services Marketing Management

Services marketing has emerged in recent years as one of the most rapidly growing courses on the marketing curriculum, especially in Northern Europe. Services marketing management is all about ensuring the production of the right services in the right place and right time at the right price. This textbook provides an international perspective on the subject. It integrates the three themes of service quality, human resources and market orientation, with examples and cases from all over the world, and also offers a mix of theory and practice to reflect the wide experiences of the author team.