Built To Last - 2nd Edition

This work examines the management and philosophy of 18 successful companies including Boeing, Hewlett-Packard and Walt Disney. They measure the achievements of these companies against those of less successful competitors to identify what distinguishes the winners from the losers. To outstrip and often outlive the competition, claim the authors, companies need two basic things - a guiding philosophy and a challenging mission or goal. This book provides a blueprint for success for companies around the world who can learn how to succeed in today's competitive climate, without compromising the ideals of their founders.