Présentation de l'éditeur
Discover why being a "fast second" is often more financially rewarding than being at the cutting edge. If you get there first, you′ll lead the pack, right? Not necessarily! The skill–sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second , they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast–second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today!
Revue de presse
“A bold challenge to conventional thinking with plenty of examples to support the authors’ hypothesis.” ( Voyager (BMI Inflight), February 2006) "...a ring of real wisdom..." ( Financial Times , 21 st September 2005) “This interesting book examines types of innovation and how these can help companies succeed in creating and colonising new markets.” ( Brand Strategy, May 2007)
Quatrième de couverture
If your organization aspires to “create” or conquer the new markets of the twenty–first century, Fast Second offers concrete advice on how to go about achieving this. Internationally acclaimed strategy experts Constantinos Markides and Paul Geroski explore: How radical innovation creates new–to–the–world markets What the structural characteristics of early markets are and the implications for prospective new entrants How established firms can enter these markets and when is the right time to make their move What smart successful firms do to scale up new markets How to position one’s company in markets that are being consolidated How to evaluate if your organization should be a pioneer or a fast–second consolidator
Biographie de l'auteur
Constantinos C. Markides is professor of strategic and international management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is the author of numerous articles and books, including All the Right Moves : A Guide to Crafting Breakthrough Strategy, and is coauthor of Strategic Thinking for the Next Economy from Jossey–Bass. Paul A. Geroski was until recently professor of economics at the London Business School. His research interests were innovation, competitive strategy, and competition policy. He is currently the chairman of the Competition Commission in the United Kingdom.
