Accueil
Tous les produits
Arts, Sciences & Société
Arts
Arts du spectacle
Standing Room Only: Strategies for Marketing the Performing Arts

Standing Room Only: Strategies for Marketing the Performing Arts

Name: Standing Room Only: Strategies for Marketing the Performing Arts
Brand: Recyclivre
Author: Philip Kotler Ph.D.
ISBN: 9780875847375

Philip Kotler Ph.D.

01/01/1997
Harvard Business Review Press

NC (0 avis)

Couverture de Standing Room Only: Strategies for Marketing the Performing Arts par Philip Kotler Ph.D.

Résumé

Reviews various key marketing functions - from segmentation to pricing to public relations - in the context of arts management, illustrated through numerous examples. This book argues that by embracing various marketing principles and launching marketing strategies, music, theater, and dance organizations can fulfill their artistic missions.