Présentation de l'éditeur Fast track route to rock–solid business plans Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.Includes the low–down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip KotlerIncludes a glossary of key concepts and a comprehensive resources guide Quatrième de couverture ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need:01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and WorkExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. Biographie de l'auteur PATRICK FORSYTH runs Touchstone Training Consultancy, an independent firm specializing in the improvement of marketing, sales, communication and management skills. He is the author of a number of successful business and management books.
