Principles and Practice of Marketing

Name: Principles and Practice of Marketing
Brand: Recyclivre
Author: Jim Blythe
ISBN: 9781844801206

Jim Blythe

01/12/2005
Cengage Learning EMEA

NC (0 avis)

Couverture de Principles and Practice of Marketing par Jim Blythe

Résumé

The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.