Présentation de l'éditeur
Directed at people starting up or already involved in management, from first time managers to senior managers, this text provides a tool for the business person who is interested in the benefits that good communication will bring to their companies. Effective communication increases both motivation and productivity, and the book looks at the skills and techniques involved including developing a corporate personality, written and verbal communication and coping with crisis. Focusing on the practical rather than on the theoretical this text provides a comprehensive introduction to different communication techniques. The book provides tips and guidelines that should help managers to identify which method is the most appropriate in each circumstance.
Biographie de l'auteur
Ros Jay is a Freelance Writer and Editor who specializes in writing business books in a clear, practical and jargon-free style. Her other books include Profitable Direct Marketing (also in this series), How to Write Proposals and Reports That Get Results (Pitman) and Successful Marketing Plans in a Week (Hodder and Stoughton).
