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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Name: Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Brand: Recyclivre
Author: Lisa A. Fortini-Campbell
ISBN: 9781887229098

Lisa A. Fortini-Campbell

06/06/2001
The Copy Workshop

NC (0 avis)

Couverture de Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising par Lisa A. Fortini-Campbell

Résumé

The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.