The Art of Branding

Name: The Art of Branding
Brand: Recyclivre
ISBN: 9783775791571

30/11/2003
Hatje Cantz

Résumé

Language: English - 50 pages - color illustrations - A close examination of Picasso's development reveals to the astonished reader that he did everything-intuitively-that one would expect of a top marketing and brand manager today. This book is a first attempt to trace this remarkable brand history with the aid of modern marketing concepts.