Disregarding Swiss etiquette Martin Woodtli is not one to stick to conventions. Far beyond the allowed , respectable rules of graphic design he happily throws various tools and techniques, CAD, isometric images and a whole bunch of special colours into a big, fat pot. And then gives this extravagant primeval soup another quick stir. Oblivious of cost and context Woodtli has developed his own decadent pictorial language: with seductive, misleading ease and snickering at the do s and dont s others take for granted he jumps the boundaries between architecture, art and product/graphic design. Martin Woodtli s perfectionist, generous approach is mirrored in his first book, including various types of paper and print, special colours and binding.
