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The Power of Habit: Why We Do What We Do, and How to Change

Charles Duhigg
  • 05/04/2012
  • William Heinemann
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Couverture de The Power of Habit: Why We Do What We Do, and How to Change par Charles Duhigg

Résumé

Revue de presse Sharp, provocative, and useful. -- Jim Collins Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good. ― Financial Times Once you read this book, you’ll never look at yourself, your organisation, or your world quite the same way. Absolutely fascinating. ― Wired Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change. ― The New York Times Book Review Présentation de l'éditeur In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. Biographie de l'auteur Charles Duhigg is a Pulitzer Prize-winning investigative reporter and the author of the international bestsellers The Power of Habit and Smarter Faster Better. His works have been translated into over 45 languages. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards. A graduate of Harvard Business School and Yale College, he lives in California with his wife and two children.

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