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The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

Name: The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
Brand: Recyclivre
Author: Robert Bly
ISBN: 8601400122693

Robert Bly

06/04/2006
Owl Books

NC (0 avis)

Couverture de The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells par Robert Bly

Résumé

The Copywriter's Handbook The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, a... Full description