Market Driven Strategy: Processes for Creating Value

Name: Market Driven Strategy: Processes for Creating Value
Brand: Recyclivre
Author: George S. Day
ISBN: 9780029072110

George S. Day

01/09/1990
The Free Press

NC (0 avis)

Couverture de Market Driven Strategy: Processes for Creating Value par George S. Day

Résumé

Explosive technological change is rapidly creating countless new market opportunities. The author provides a proven market-driven approach to formulating and implementing competitive strategy at the business unit level - "in the trenches". Day introduces the five critical strategic choices that managers must make - in selecting channels, in product differentiation, in pricing - that will yield a competitive advantage.