Présentation de l'éditeur
A compilation of award-winning communicative designs from around the world,
New York Festivals 18 showcases the year’s newest and most exciting ideas in advertising.
New York Festivals 18 contains full-color photographs of award-winning work from newspapers, magazines, billboards, web sites, and various point-of-sale locations—including posters, packaging, photographs, and public service messages—and is a must-read for anyone looking to the cutting edge in advertising, marketing, design, and corporate communications.
Quatrième de couverture
The organization responsible for producing nine world-renowned awards competitions, New York Festival’s mission is to showcase the world’s newest and most exciting ideas in advertising-the best of which are presented in this book.
This perennially successful compilation contains full-color photographs of award-winning work from newspapers, magazines, billboards, web sites, and point of sale locations, including posters, packaging, photographs, and public service messages. Featured here are all the winners and finalists in the New York Festivals 2011 Design and Print Advertising Awards, the 2011 Global Awards for Healthcare Communications, and the 2011 Midas Awards for Financial Services Communications.
New York Festivals 18 is a superb reference book, an inspirational educational tool, and an illuminating look at how the U.S. and other countries approach advertising. It’s a must-read for everyone in advertising, marketing, design, and corporate communications.
Biographie de l'auteur
New York Festivals (NYf) is an international awards company founded 1957. Recognizing The World's Best WorkTM in advertising, programming, design, and marketing, NYf honors creativity and effectiveness in global communications through seven different annual competitions. The complete list of winners, including Finalists, can be found on the NYf website, www.newyorkfestivals.com.
