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The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Name: The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Brand: Recyclivre
Author: Michael Treacy
ISBN: 9780201406481

Michael Treacy

17/01/1995
Basic Books

NC (0 avis)

Couverture de The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market par Michael Treacy

Résumé

How is it that some companies are rewriting the rules of competition in their markets, selling wholly new standards of quality, innovation and customer service? What sets these companies apart? This book attempts to answer some of these questions. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" - best total cost, best product or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance, the authors show how to implement this revolutionary approach to business strategy.