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The Microsoft Way: The Real Story Of How The Company Outsmarts Its Competition

The Microsoft Way: The Real Story Of How The Company Outsmarts Its Competition

Name: The Microsoft Way: The Real Story Of How The Company Outsmarts Its Competition
Brand: Recyclivre
Author: Randall E. Stross
ISBN: 9780201409499

Randall E. Stross

20/02/1995
Basic Books

NC (0 avis)

Couverture de The Microsoft Way: The Real Story Of How The Company Outsmarts Its Competition par Randall E. Stross

Résumé

The business success story of Microsoft taken from company archives and interviews with its leaders. This book sees the company's success not in predatory marketing, but in staying eager for ideas and responsive to the market. Randall Stross also offers thoughts on how Bill Gates can leave his mark on the 21st century.