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All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

Name: All Eyes East: Lessons from the Front Lines of Marketing to China's Youth
Brand: Recyclivre
Author: M. Bergstrom
ISBN: 9780230120624

M. Bergstrom

03/04/2012
Palgrave Macmillan

NC (0 avis)

Couverture de All Eyes East: Lessons from the Front Lines of Marketing to China's Youth par M. Bergstrom

Résumé

All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.