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Résumé
This new edition of an already well established international business text, maintains its unique strategic focus and the use of the triad (US/Europe/Far East) as a framework within which international business is explored. There is an emphasis on economic and multinational approaches throughout. The real strength of this book lies in the use of case material much of which has now been revised or replaced to include more European examples. All data had now been revised to be fully up-to-date. Each chapter has common pedagogy which includes: objectives, active learning case, international business strategy in action, key points, key terms, review and discussion questions, real case(s)
