Consumer Behaviour: A European Perspective

Name: Consumer Behaviour: A European Perspective
Brand: Recyclivre
Author: Michael R. Solomon
ISBN: 9780273687528

Michael R. Solomon

23/03/2006
Pearson Education Limited

NC (0 avis)

Couverture de Consumer Behaviour: A European Perspective par Michael R. Solomon

Résumé

Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.