Accueil
Tous les produits
Vie professionnelle
Entreprises et marchés boursiers
Management
Marketing Research: An Applied Approach - European

Marketing Research: An Applied Approach - European

Name: Marketing Research: An Applied Approach - European
Brand: Recyclivre
Author: David F. Birks
ISBN: 9780273695301

David F. Birks

05/08/2005
Pearson Education Limited

NC (0 avis)

Couverture de Marketing Research: An Applied Approach - European par David F. Birks

Résumé

Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research In addition 9 Full Harvard Business School Case Studies, complete with teaching notes and accompanying questions are available through our Custom Publishing Programme. Please contact your local Pearson Education Sales Representative to find out more.