Research Methods for Business Students

Name: Research Methods for Business Students
Brand: Recyclivre
Author: Mark Saunders
ISBN: 9780273701484

Mark Saunders

15/08/2006
Pearson Education Limited

NC (0 avis)

Couverture de Research Methods for Business Students par Mark Saunders

Résumé

In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance. Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.