Fundamentals of Strategy

Name: Fundamentals of Strategy
Brand: Recyclivre
Author: Gerry Johnson
ISBN: 9780273713104

Gerry Johnson

09/12/2008
Pearson Education Limited

NC (0 avis)

Couverture de Fundamentals of Strategy par Gerry Johnson

Résumé

Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.