MARKETING MANAGEMENT FIRST EUROPEAN EDITION

Name: MARKETING MANAGEMENT FIRST EUROPEAN EDITION
Brand: Recyclivre
Author: Kotler
ISBN: 9780273718567

Kotler

17/07/2009
Pearson (France)

NC (0 avis)

Couverture de MARKETING MANAGEMENT FIRST EUROPEAN EDITION par Kotler

Résumé

The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.