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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Name: Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Brand: Recyclivre
Author: David C. Robertson
ISBN: 9780307951601

David C. Robertson

25/06/2013
Crown Pub

NC (0 avis)

Couverture de Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry par David C. Robertson

Résumé

Brick by Brick By following the teams that are inventing some of the world's best-loved toys, "Brick by Brick" spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Full description