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ZAG: The #1 Strategy of High-Performance Brands

ZAG: The #1 Strategy of High-Performance Brands

Name: ZAG: The #1 Strategy of High-Performance Brands
Brand: Recyclivre
Author: Marty Neumeier
ISBN: 9780321426772

Marty Neumeier

20/09/2006
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Couverture de ZAG: The #1 Strategy of High-Performance Brands par Marty Neumeier

Résumé

'When everybody zigs, zag, ' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, tradit