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Managing the Multibusiness Company: Strategic Issues for Diversified Groups

Managing the Multibusiness Company: Strategic Issues for Diversified Groups

Name: Managing the Multibusiness Company: Strategic Issues for Diversified Groups
Brand: Recyclivre
Author: Michael Goold
ISBN: 9780415132695

Michael Goold

14/12/1995
Cengage Learning Emea

NC (0 avis)

Couverture de Managing the Multibusiness Company: Strategic Issues for Diversified Groups par Michael Goold

Résumé

All multibusiness companies need to be able to justify their ownership of their multiple businesses. The corporate-level strategy must show how and why the corporate parent adds value to its business. Classic strategic issues which are addressed in this book include the allocation of resources between businesses, the creation of synergy through linkages amongst the businesses and the choices faced when creating a corporate portfolio.