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The Individualized Corporation: A Fundamentally New Approach to Management

The Individualized Corporation: A Fundamentally New Approach to Management

Name: The Individualized Corporation: A Fundamentally New Approach to Management
Brand: Recyclivre
Author: Sumantra Ghoshal
ISBN: 9780434003396

Sumantra Ghoshal

13/10/1997
William Heinemann Ltd

NC (0 avis)

Couverture de The Individualized Corporation: A Fundamentally New Approach to Management par Sumantra Ghoshal

Résumé

This text argues for a new business strategy centred on corporate purpose and culture, and not on the industrial machine. Using examples, it explains how business leaders must recast the role of managers - by transforming how they behave, not re-engineering what they do. The authors are concerned above all with revitalizing corporate culture by recasting the role of management and returning the core of business's responsibility, participation and contribution to the level of the individual.